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Fable of the Golden Arches

Richard and Maurice McDonald were planning to franchise their successful burger system in 1952. To stand above the visual noise created by miles of drive-ins, motels, car washes, bowling alleys,...

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Bob Wian’s Big Boy Burger

Robert Wian learned the restaurant business the hard way. When his father’s furniture business faltered during the early thirties, he took a job washing dishes at the White Log Tavern to help out....

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The Texas Pig Stands Drive-In

“People in their cars are so lazy that they don’t want to get out of them to eat!” The proclamation still rings as true today as it did when candy and tobacco magnate Jessie G. Kirby first uttered the...

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